Leaving an Impact Through Imagery

Presenter: Lily Goltz and Alyssa Colwell (108)

Key Takeaway: Learn how student-led branding and imagery can tell your team’s story, grow your team, inspire outreach, and leave a lasting impact.

Explores how strong branding, storytelling, and student-created media can transform a FRC team. We'll share how our team built a student-led imagery program that strengthens outreach, attracts sponsors, recruits students who may never have considered robotics, and creates meaningful real-world career opportunities. Learn practical branding strategies, best practices for empowering student creatives, and how compelling visuals help your team connect with its community while advancing its mission. Every attendee will leave with ready-to-use resources and ideas they can bring back to their own team.

About the Presenter:

Lily Goltz is with FRC Team 108, the Dillard Technology Foundation and has 10 years of experience with FIRST. Alyssa Colwell is with FRC Team 108, the Dillard Technology Foundation and has 4 years of experience with FIRST.