Stop Posting. Start Strategizing

Presenter: Shelby Little (1902)

Key Takeaway: Create consistent, meaningful content that builds awareness, strengthens your community, and keeps your team top of mind.

Social media success isn't about posting more, it's about posting with purpose. This session will explore how to move from random, last-minute posts to a consistent, intentional social media strategy. Learn how to identify content pillars, create a manageable posting rhythm, turn one event or story into multiple pieces of content, and build a content bank that keeps you from constantly asking, "what should we post?"

About the Presenter:

Shelby Little is with FRC team 1902 Exploding Bacon Robotics, a Hall of Fame team located in Orlando, and has 14 years experience with FIRST.